Web

Web Site Design Process

Developing a Web presence in the marketplace for your product or service is an important part of a successful marketing plan. From gathering the initial information to the development and deployment of your website and finally to the maintenance to keep you’re website current and up to date. The following steps and questions will help us develop your marketing Web site:

1. Gathering Information
2. Planning
3. Designing
4. Development
5. Testing and Delivery
6. Maintenance and Support

Step 1: Gathering Information

During our initial visit we will gather as much information as possible to understand your business needs. This first step is one of the most important aspects of designing your website and creating your presence on the internet.

Information that we will need from you are:

• Purpose of the site
  What is the purpose of the site? Do you want to provide information, promote a service, sell a product… ?
• Goals
  What do you hope to accomplish by building this web site? Two of the more common goals are either to make money or share information.
• Target Audience
  What specific group(s) of people are you targeting? This will help you get to your goals? This can help us determine a design for your website and will help to attract the right crowd.
• Content
  What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service, online ordering…?

 

Step 2: Planning

Using the information provided in step 1, we create a blueprint for your website that will set the foundation in place for a great website.

During the planning phase we will help you decide the layout, navigational menu and content for the website. We will discuss the types of forms, ecommerce package and interaction needed to make your website a success.

Step 3: Designing

This is when we focus and determine the look and feel for the site using all the information that has been collected up to now.

Using your logo, company colors and your target audience helps us to pin point the design for your website. These factors help us design your website to be tightly integrated into your image.

During this phase of your website design it is important that you work closely with the designer to make sure your web site matches your vision and taste. Communication will often be via email and a sign-off will be required after the initial mockup is made.

Step 4: Development of the Website

This is were the web designer gets down and dirty constructing and building a website that is functional, visually appealing, search engine friendly and matches your taste.

All aspects up to this point fall into place, including foundation, content, layout, design and presentation. During this process CSL will keep you up to date with the constructional details of your website.

Step 5: Testing and Delivery

During this process CSL web designer will verify that the site is completely functional and meets your specification. That it is fully optimized to perform at optimal levels and that you are completely satisfied with the outcome. Once you have signed off, the site will be published to the world and now begins a new era in Internet Marketing.

Step 6: Maintenance & Support

After your new website has launched. New leads are being generated and the website has proven a success, a great way to bring repeat visitors back to your website is to add new products or content. Keep your website current with whats going on with your business and provide new offers. CSL will work with you and the needs of your business to keep your site relevant and traffic growing on a daily basis.